Keith Houser’s Blog

Posts

The Sim

Throughout this semester we utilized the sim function in mimic social. The sim helped us understand how to use the different platforms to promote a given business. We had to schedule post with a budget and then make sure the content we posted was useful to the public to understand what we were advertising. After the sim was ran you got the stats from each platform and you were asked questions based upon the stats from that round. Over the course of the semester we did 12 rounds of mimic social. In the last couple weeks we had to hire someone to post about our company and we had to pay them per post. Let me tell you they are not easy people to negotiate with. It took me 2 whole rounds to get somebody to accept my offer when I offered them exactly what they stated they were worth. Any ways this helped the stats by giving it more interactions and engagements due to the fact that the person was famous or had lots of expertise on the topic. Thanks again for listening in this semester!

The Transfer from Wapakoneta

Here we are in our second to last week of classes and let me tell you the senioritis is coming back. My classes are starting to wind way down. Last week I only had class Monday and Tuesday because my classes got cancelled for the rest of the week. This made for really easy week sort of. When I say sort of, I mean I had to go home and help on the farm. We had some gorgeous days last week and the weekend. We started to get into the fields to start side dressing end rows with anhydrous. We apply the rest of the anhydrous when the crop has emerged from the ground because it is more effective. The reason we do the end rows before it is planted is because we do not want to run over as much corn. We also spread hog manure on our field that we were going to plant our hay crop on. We then planted that field after we finished spreading. We planted till about 12 a.m. until we ran out of seed. I will say that it was a relief that we ran out of seed, or we would have been planting all night long. T

Textbook Talk

This semester we focused our learning about social media through the textbook “Essentials of Social Media Marketing.” In this book there are 13 different chapters describing all the different types of platforms of social media and how you can use them to promote and sell the goods and services your business has to offer. Throughout all platforms of social media, the first thing you must do in marketing your business is creating a target market that you want to specifically direct your posts too. The next steps are pretty similar to all platforms because you then create your profile according to how the platform allows you to create it. You then need to schedule your posts and allow the public to view your profile and posts to get the most interactions. This book has been super helpful with giving all the helpful tips and tricks for each platform while explaining in detail how to operate the app. I would recommend this book to anyone looking into a degree in social media or really anybo

The Transfer from Wapakoneta

Here we are again with another crazy week in week 13 or 14 I cannot remember which one it is, but all I know is that I have two more weeks of classes then I am done for the year. As many of you probably know, It is spring time and we are finally getting some nice weather this week. Being a farmer this time of year is very crazy and super busy. The ground finally broke the 55 degree mark this week so that means we can plant whenever the ground is dry. This week though has been crazy. It started Monday with working on the manure spreader. We have to spread manure from our pig barn and our cattle barns on the fields in the spring and fall. We do this before the cultivator goes through the field before the planter so that we make sure we work it into the soil and do not get the planter all dirty. We then spent Tuesday and Wednesday tearing the pump apart because it had a leak in it so we had to fix that. Once it was fixed we were finally able to start spreading. But today it decided to rai

Chapter 13

In chapter 13 we learned about Integrated Media Communications. This is the use of promotional tools and marketing strategies to help develop the best way to market your goods and/or services. Integrated Media Communications are effective because you can use different platforms of media based upon which demographic you are looking to market to. We also learned about social media campaigns. These have been more popular in the recent years due to the fact that social media is trending and getting better each year. You can even buy and sell things through Facebook on their marketplace and even Instagram has a new feature now where you can buy and sell items.

The Transfer from Wapakoneta

Here we are in another week closer to summer break. This week is a shortened week because of Easter. I do not have classes Thursday or Friday. This week has been a pretty laid back week for the most part except for Monday. Monday was a challenging day because I forgot we had an exam in business ethics. I spent most of the morning and an hour in the afternoon doing my homework. Little did I know I had an exam at 2 p.m. that day. I remember that I had an exam at about 1230 or 1245. This led to me to lose my mind and start stressing. I spent the next hour and a half studying for my exam. I was doing practice test after practice test just trying to retain the knowledge, I needed to complete the test. Once I got to the test my computer had really low battery, so I thought I was screwed but luckily I had my charger in my bookbag ready to go for the test. I then took the test and think I did pretty well but we will see in the coming weeks how I did. What has been your craziest moment this pas