Textbook Talk

This semester we focused our learning about social media through the textbook “Essentials of Social Media Marketing.” In this book there are 13 different chapters describing all the different types of platforms of social media and how you can use them to promote and sell the goods and services your business has to offer. Throughout all platforms of social media, the first thing you must do in marketing your business is creating a target market that you want to specifically direct your posts too. The next steps are pretty similar to all platforms because you then create your profile according to how the platform allows you to create it. You then need to schedule your posts and allow the public to view your profile and posts to get the most interactions. This book has been super helpful with giving all the helpful tips and tricks for each platform while explaining in detail how to operate the app. I would recommend this book to anyone looking into a degree in social media or really anybody to help them utilize the skills social media has to offer at the fullest potential.