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Chapter 5

 Here we are in another week of school learning about how we can use different social media platforms. This week we are learning about how you can use Instagram to market your business. Instagram is a very popular social media platform that people of all ages use but it is mainly the younger generation. You can use this platform to post stories, reels, and Instagram posts. First, you need to establish your target audience. Next you need to create your account and incorporate what your business is and what you have to offer but then say what you are about. Creating a post on Instagram is pretty simple it all starts by selecting a photo of your business that you think represents what you want to market the best along with what will draw in the most attention from the public. Once you create this post you can repost it on your story, so it gives it more of a chance to be seen by people. Whenever something like a bigger event or something really exciting is going on at the business you can utilize the live video feed to show people live footage of what is going on at that second. Instagram has a newer feature on the platform called marketplace. This is where people can list items and sell them along with business selling what they have to offer to the public. Instagram has been a huge help throughout the pandemic because it created a way that people can communicate with friends, family and the outside world.

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