Here we are in another week of school learning about how we can use different social media platforms. This week we are learning about how you can use Instagram to market your business. Instagram is a very popular social media platform that people of all ages use but it is mainly the younger generation. You can use this platform to post stories, reels, and Instagram posts. First, you need to establish your target audience. Next you need to create your account and incorporate what your business is and what you have to offer but then say what you are about. Creating a post on Instagram is pretty simple it all starts by selecting a photo of your business that you think represents what you want to market the best along with what will draw in the most attention from the public. Once you create this post you can repost it on your story, so it gives it more of a chance to be seen by people. Whenever something like a bigger event or something really exciting is going on at the business you can utilize the live video feed to show people live footage of what is going on at that second. Instagram has a newer feature on the platform called marketplace. This is where people can list items and sell them along with business selling what they have to offer to the public. Instagram has been a huge help throughout the pandemic because it created a way that people can communicate with friends, family and the outside world.
My life has been kind of crazy these past couple months. It all started when I began the thought of transferring schools. I wanted to transfer schools for a chance to see the football field and pursue my degree of business in marketing. I started talking to coaches trying to get into the transfer portal to be able to transfer and that was a task in itself. I had to talk to and get tons of papers signed by lots and lots of different people. After I was in the transfer portal I had to reach out to coaches and let them know that my recruitment was back open. I had talked to lots of different coaches over the month of December when I realized I wanted to attend Ohio Northern University. I started to get accepted and got an idea of what my schedule would look like but then we had a holiday break. During this break I was not able to get anything done to be able to transfer schools and the time was winding down fast. In the last week before students were allowed back on campus I was fina...
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