This week we are talking about LinkedIn. LinkedIn is one of the most used professional platforms of social media. Majority of people that have a LinkedIn find their future employer or find their employees on there. It is a platform that you can put all your awards that you have received and titles you have earned through your schooling. The first thing you need to do when you make a LinkedIn account is to customize your profile to best market yourself as a potential employee for a company or to best market your business to hire potential candidates that find your account interesting. Once you have the profile customized you need to make connections with people to get your name out there. LinkedIn offers the opportunity to connect with both primary and secondary connections. For example, it will try to connect you with people that went to the same school as you. In summary LinkedIn is an effective connection and collaboration tool for employees and employers.
This week we are talking about YouTube. YouTube is a very diverse platform that mainly consists of males of the younger demographic. You can market your business on this platform by using it to post interesting videos about your business and all the things you offer. You should post interesting videos that are not too long but long enough to get your point across so people know about what your business is about. This has been another interesting week learning about a big platform like YouTube.
I agree with everything you said but I feel like people need to put more thought and effort into creating their profile. Because that is what is going to get you the interview or job. But you also need to make yours interesting so it stands out. But I agree with everything else.
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