In chapter 13 we learned about Integrated Media Communications. This is the use of promotional tools and marketing strategies to help develop the best way to market your goods and/or services. Integrated Media Communications are effective because you can use different platforms of media based upon which demographic you are looking to market to. We also learned about social media campaigns. These have been more popular in the recent years due to the fact that social media is trending and getting better each year. You can even buy and sell things through Facebook on their marketplace and even Instagram has a new feature now where you can buy and sell items.
My life has been kind of crazy these past couple months. It all started when I began the thought of transferring schools. I wanted to transfer schools for a chance to see the football field and pursue my degree of business in marketing. I started talking to coaches trying to get into the transfer portal to be able to transfer and that was a task in itself. I had to talk to and get tons of papers signed by lots and lots of different people. After I was in the transfer portal I had to reach out to coaches and let them know that my recruitment was back open. I had talked to lots of different coaches over the month of December when I realized I wanted to attend Ohio Northern University. I started to get accepted and got an idea of what my schedule would look like but then we had a holiday break. During this break I was not able to get anything done to be able to transfer schools and the time was winding down fast. In the last week before students were allowed back on campus I was finally
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