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Chapter 13

In chapter 13 we learned about Integrated Media Communications. This is the use of promotional tools and marketing strategies to help develop the best way to market your goods and/or services. Integrated Media Communications are effective because you can use different platforms of media based upon which demographic you are looking to market to. We also learned about social media campaigns. These have been more popular in the recent years due to the fact that social media is trending and getting better each year. You can even buy and sell things through Facebook on their marketplace and even Instagram has a new feature now where you can buy and sell items.

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