In chapter 13 we learned about Integrated Media Communications. This is the use of promotional tools and marketing strategies to help develop the best way to market your goods and/or services. Integrated Media Communications are effective because you can use different platforms of media based upon which demographic you are looking to market to. We also learned about social media campaigns. These have been more popular in the recent years due to the fact that social media is trending and getting better each year. You can even buy and sell things through Facebook on their marketplace and even Instagram has a new feature now where you can buy and sell items.
Here we are in another week of school learning about how we can use different social media platforms. This week we are learning about how you can use Instagram to market your business. Instagram is a very popular social media platform that people of all ages use but it is mainly the younger generation. You can use this platform to post stories, reels, and Instagram posts. First, you need to establish your target audience. Next you need to create your account and incorporate what your business is and what you have to offer but then say what you are about. Creating a post on Instagram is pretty simple it all starts by selecting a photo of your business that you think represents what you want to market the best along with what will draw in the most attention from the public. Once you create this post you can repost it on your story, so it gives it more of a chance to be seen by people. Whenever something like a bigger event or something really exciting is going on at the business you...
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