Skip to main content

Chapter 13

In chapter 13 we learned about Integrated Media Communications. This is the use of promotional tools and marketing strategies to help develop the best way to market your goods and/or services. Integrated Media Communications are effective because you can use different platforms of media based upon which demographic you are looking to market to. We also learned about social media campaigns. These have been more popular in the recent years due to the fact that social media is trending and getting better each year. You can even buy and sell things through Facebook on their marketplace and even Instagram has a new feature now where you can buy and sell items.

Comments

Post a Comment

Popular posts from this blog

The Transfer from Wapakoneta

Here we are in our last month of classes. After this month is over, we only have a few days in May to take our exams and then we are off on summer break. I will be spending my weeks leading up to these exams studying a lot so I can keep my grades up. We just started our second week of spring practices this week. Things are starting to come to me quicker as I am still learning all the tag words and signals but overall, it is going well. This week my family and I have been planning our vacation that we are taking this summer and needless to say I am ready for summer. How is everyone else’s life going?
1 comment
Read more

The Transfer from Wapakoneta

 Here we are another week down and things are still going well. We just got back from a nice surprise four day weekend because of snow. I spent my days from last Wednesday night to Saturday afternoon pushing and plowing snow from the cab of our skid loader. I plowed anywhere from 20-25 driveways during each day while pushing big industrial lots and gas stations in the nighttime. This left little time for sleep. Each day I was awake and pushing snow every morning by 4 a.m. and not being done until 9-10 p.m. in the evening. While I knew we were going to get some snow, but I was not totally sure how much we would be getting, I used my Facebook marketing knowledge to let the people know in my surrounding area that I would be cleaning driveways out for $25 a driveway. This led to people telling other people and the word got out and I got super busy. I was able to make quite a bit of money over this three day time period and help people of the community out. Did anyone else do anything o...
2 comments
Read more

The Sim

Throughout this semester we utilized the sim function in mimic social. The sim helped us understand how to use the different platforms to promote a given business. We had to schedule post with a budget and then make sure the content we posted was useful to the public to understand what we were advertising. After the sim was ran you got the stats from each platform and you were asked questions based upon the stats from that round. Over the course of the semester we did 12 rounds of mimic social. In the last couple weeks we had to hire someone to post about our company and we had to pay them per post. Let me tell you they are not easy people to negotiate with. It took me 2 whole rounds to get somebody to accept my offer when I offered them exactly what they stated they were worth. Any ways this helped the stats by giving it more interactions and engagements due to the fact that the person was famous or had lots of expertise on the topic. Thanks again for listening in this semester!
Post a Comment
Read more