This week we learned about social media advertising. The proper steps for being able to properly advertise your social media platform are to be as followed. First of you must decide what your target market is going to be. For me my target market would be potential business interested in a salesman or a marketer because I am a business major focusing on marketing. Step 2 is that you must do a social media audit to make sure that there are no pictures or bad descriptions of you that a potential employer would see that would raise some red flags. For my audit I typed in my name and my hometown Wapakoneta. For me all that really came up was my football achievements and different pictures of me at my sporting events. Step 3 you must imply your smart goals to make sure that your goals are specific to you, they are measurable, they must be attainable, they must be relevant and lastly, they must be time based. Step 4 you need to determine resources, roles, and responsibilities while also establishing a tone of voice. The type of voice I would want for my brand is energetic and ready to get things accomplished. Step 5 you must select a social media platform. For me I will be selecting LinkedIn. Step 6 is to create the social media platform and enter in all the information in a very professional manner using professional pictures and text. I am currently creating my LinkedIn profile trying to make it very presentable to future employers. The final steps are making sure you are timing your posts up accordingly on a calendar so that it looks to be in a professional way, so you are not slamming people with posts, but you are not leaving them wondering what is next. Lastly you need to be able to make changes to your profile as the times change so it is still relevant on the time you will need it.
My life has been kind of crazy these past couple months. It all started when I began the thought of transferring schools. I wanted to transfer schools for a chance to see the football field and pursue my degree of business in marketing. I started talking to coaches trying to get into the transfer portal to be able to transfer and that was a task in itself. I had to talk to and get tons of papers signed by lots and lots of different people. After I was in the transfer portal I had to reach out to coaches and let them know that my recruitment was back open. I had talked to lots of different coaches over the month of December when I realized I wanted to attend Ohio Northern University. I started to get accepted and got an idea of what my schedule would look like but then we had a holiday break. During this break I was not able to get anything done to be able to transfer schools and the time was winding down fast. In the last week before students were allowed back on campus I was finally
I will also use LinkedIn because I feel that is the easiest social media platform to promote yourself. I also searched myself and hometown sadly the most results that came up was the actual singer Matthew Wilder.
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