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Chapter 4

 Here we are in chapter 4 learning about how to properly market using Facebook which was created by accident by Mark Zuckerberg in his college dorm at Harvard University. The first thing that needs to be done before properly marketing is to first understand how you can use Facebook for marketing. After that you then need to know how to effectively create an account that showcases you as well as what you are marketing for everyone to see. After you have created your page, you need to fill it up with content from your business but not too much that it will bombard people with a ton of things and confuse them. After you have content about your business on your page you need to start to gain some followers so people can actually see what you are and see what you are about. After you get an audience of followers built up you are ready for your post. You will need to post things regarding your business and its involvement in the community so the outside world can understand what you are and what you are all about. When posting on Facebook you need to post at a scheduled time where you receive that most likes, views and shares so more people can interact and see the content. When COVID-19 was bad Facebook became the only way, some people could stay in touch with friends and others while also creating a huge marketing platform because nobody was at work and lots of people had Facebook. This made it so people could do their jobs while not directly talking to people face to face.

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