Skip to main content

Chapter 8

 This week we are learning about the marketing value of Pinterest. Now I am not very good on Pinterest because I have never used it before so, please bear with me. Pinterest is a very different platform than last week’s Snapchat. Pinterest is a platform that was created in 2009 by college friends Ben Silbermann, Paul Sciarra, and Evan Sharp. They wanted to create a platform for people to show collections of things that they are interested in. Pinterest is another social media platform that allows you to market your business. As per usual you will need to create a target audience first so that you can create a category of business that you want to do business in. Next you want to create a profile using the business name and the businesses email. You will next want to create some Pinterest boards. Pinterest has a lot of different boards that you can pin to your profile. For example, for your business profile you can create product pin so people can add them to their boards and spread your business to other profiles on the platform. You want to strategize your posts so that they are posted in the most affective way to present to the potential customers.

Comments

Post a Comment

Popular posts from this blog

The Transfer from Wapakoneta

Here we are in another week of school. This week has been kind of crazy as per usual. The week started off on Monday forgetting my bookbag at home causing me to show up late to the lift Monday morning. Later that day I decided to go back home to Wapakoneta to watch my brother play his first baseball game of the year. I got home just in time to ride over to the ballpark with my family but little did I know I forgot my lawn chair.  When I realized I had forgotten my chair it was too late to go home and grab it because I would miss the beginning of the game. Tuesday finally rolled around and let me tell you it was a long one. On Tuesday I had a job introduction day where I had to watch hours upon hours of certification videos so I could operate a forklift for this company. After I finally got out of the videos I had to take a test which was pretty easy so that made me feel like it was not a complete waste of time. Now here we are mid-week on Wednesday. On Wednesday I had to help my da...
1 comment
Read more

Chapter 5

 Here we are in another week of school learning about how we can use different social media platforms. This week we are learning about how you can use Instagram to market your business. Instagram is a very popular social media platform that people of all ages use but it is mainly the younger generation. You can use this platform to post stories, reels, and Instagram posts. First, you need to establish your target audience. Next you need to create your account and incorporate what your business is and what you have to offer but then say what you are about. Creating a post on Instagram is pretty simple it all starts by selecting a photo of your business that you think represents what you want to market the best along with what will draw in the most attention from the public. Once you create this post you can repost it on your story, so it gives it more of a chance to be seen by people. Whenever something like a bigger event or something really exciting is going on at the business you...
Post a Comment
Read more

Chapter 9

This week we are talking about LinkedIn. LinkedIn is one of the most used professional platforms of social media. Majority of people that have a LinkedIn find their future employer or find their employees on there. It is a platform that you can put all your awards that you have received and titles you have earned through your schooling. The first thing you need to do when you make a LinkedIn account is to customize your profile to best market yourself as a potential employee for a company or to best market your business to hire potential candidates that find your account interesting. Once you have the profile customized you need to make connections with people to get your name out there. LinkedIn offers the opportunity to connect with both primary and secondary connections. For example, it will try to connect you with people that went to the same school as you. In summary LinkedIn is an effective connection and collaboration tool for employees and employers.
1 comment
Read more