Keith Houser’s Blog

Here we are in another week of school. This week has been nothing short of a wild week. This week we started spring practice. We have practice 6-8 Tuesday, Thursday, Friday and then Saturday mornings from 845-1045. We are starting to get towards the end of the year, so the stress is starting to pile on. I am studying for exams, writing speeches, as well as writing my research writing paper for writing seminar. On Tuesday I might have accidentally missed social media class because I could not access zoom. Sorry for the short blog this week but I also forgot to turn in my blog on time. How was your week?

This week we are talking about YouTube. YouTube is a very diverse platform that mainly consists of males of the younger demographic. You can market your business on this platform by using it to post interesting videos about your business and all the things you offer. You should post interesting videos that are not too long but long enough to get your point across so people know about what your business is about. This has been another interesting week learning about a big platform like YouTube.

Here we are in another week of school. This week has been kind of crazy as per usual. The week started off on Monday forgetting my bookbag at home causing me to show up late to the lift Monday morning. Later that day I decided to go back home to Wapakoneta to watch my brother play his first baseball game of the year. I got home just in time to ride over to the ballpark with my family but little did I know I forgot my lawn chair.  When I realized I had forgotten my chair it was too late to go home and grab it because I would miss the beginning of the game. Tuesday finally rolled around and let me tell you it was a long one. On Tuesday I had a job introduction day where I had to watch hours upon hours of certification videos so I could operate a forklift for this company. After I finally got out of the videos I had to take a test which was pretty easy so that made me feel like it was not a complete waste of time. Now here we are mid-week on Wednesday. On Wednesday I had to help my dad lo

This week we are talking about LinkedIn. LinkedIn is one of the most used professional platforms of social media. Majority of people that have a LinkedIn find their future employer or find their employees on there. It is a platform that you can put all your awards that you have received and titles you have earned through your schooling. The first thing you need to do when you make a LinkedIn account is to customize your profile to best market yourself as a potential employee for a company or to best market your business to hire potential candidates that find your account interesting. Once you have the profile customized you need to make connections with people to get your name out there. LinkedIn offers the opportunity to connect with both primary and secondary connections. For example, it will try to connect you with people that went to the same school as you. In summary LinkedIn is an effective connection and collaboration tool for employees and employers.

 Here we are in the final stretch of the year until summer break. My spring break was filled with lots of fun adventures and long workdays. I worked on the farm all week hauling grain with my dad to the ethanol plant in Lima. After these long workdays I was able to spend time with my buddies and my girlfriend. As most of you know I usually have something crazy happen to me each week and let me tell you spring break did not disappoint. It was Saturday morning, and I was at my mom’s house getting ready for a day of work I hear my mom yell, “There is a cow lose in the yard.” This struck me in a way where I was very unsure of what she said because my mom lives in the city. I then walked upstairs and saw the show steer that had gotten away from somebody at the Auglaize County Fairgrounds. I went out to help catch the steer and at first one of the police officers had caught the steer, but the steer had other ideas. The steer dragged the officer across the field until he quickly let go. At th

 This week we are learning about the marketing value of Pinterest. Now I am not very good on Pinterest because I have never used it before so, please bear with me. Pinterest is a very different platform than last week’s Snapchat. Pinterest is a platform that was created in 2009 by college friends Ben Silbermann, Paul Sciarra, and Evan Sharp. They wanted to create a platform for people to show collections of things that they are interested in. Pinterest is another social media platform that allows you to market your business. As per usual you will need to create a target audience first so that you can create a category of business that you want to do business in. Next you want to create a profile using the business name and the businesses email. You will next want to create some Pinterest boards. Pinterest has a lot of different boards that you can pin to your profile. For example, for your business profile you can create product pin so people can add them to their boards and spread you

Hi guys! Here we are the week before spring break and although my week has been a little crazy, we are going to switch up todays blog. Today I am going to be talking about my live tweeting from Tuesday night. On Tuesday I live tweeted the Ohio State men’s basketball game against the Nebraska Cornhuskers. I was watching the game and updating my followers on twitter with the action going on throughout the game. I gave score updates and updates on how the teams were playing along with the energy inside of the stadium. The Buckeyes came out striking first but as the game went on, they lost a key player in Kyle Young then they could not stop the Cornhuskers when they were driving the ball. Then they were not able to score, and the Cornhuskers took their biggest lead of the night of 11 points and the Buckeyes could not recover from that deficit. The Cornhuskers came out a little slow, but they capitalized off the injuries and mistakes of the Buckeyes and built up their momentum until they ju

 This week we are learning how to market with Snapchat. Snapchat is a very popular social media platform that users use to send pictures and videos to their friends and add words to them. There are millions of users that use Snapchat every day. Most people view it as only a social media site that you can just talk to your friends on, but you can also use it as a platform to promote your business. Promoting your business is a lot different on Snapchat then other platforms like Facebook or Instagram. As per usual you are going to add your name on Snapchat to create the profile. Once you have created the profile you will make your tweets public so that everyone can see them and send the brand snaps. You will be in your settings and make sure that everyone is selected for the people that can see and interact with the brand’s story. Once you have the profile set up you will want to post. Make sure your snaps are good images of the business and can get people to interact with. You do not wan